analytics

CI  (All examples below, using wine.woot.com since thesecretwineshop.com has too low traffic to analyze).
  1. Find your fastest growing competitors
    http://trends.google.com/websites?q=wine.woot.com%2C+lot18.com%2C+bevmo.com&geo=all&date=ytd&sort=0 

  2. Look at related sites to your competitor, especially if they're not related to you...
    http://trends.google.com/websites?q=wine.woot.com%2C+lot18.com%2C+bevmo.com&geo=all&date=ytd&sort=1

  3. See how your traffic compares to the category (comparing "woot" to "coupons & rebates")
    http://www.google.com/insights/search/#cat=0-18-365&q=woot&date=today%203-m&cmpt=q

  4. Fastest-rising related searches in last 3 months (using "woot" since not enough traffic for "wine woot")
    http://www.google.com/insights/search/#q=woot&date=today%203-m&cmpt=q

  5. comparing "woot" with "daily deal" shows Germany (Frankfurt) and Omaha are interested in the category but hardly any woot presence, so maybe good launch geographies?
    http://www.google.com/insights/search/#q=woot%2Cdaily%20deal&geo=DE&date=today%2012-m&cmpt=q

  6. comparing "woot" with "bargain" shows UK (London) and Hartford are interested in the category but hardly any woot presence, so maybe good launch geographies?
    http://www.google.com/insights/search/#q=woot%2Cbargain&date=today%2012-m&cmpt=q


Website Optimization

  1. Look at top landing pages & bounce rates.  Compare to your site avg bounce rate.  Top pages w/high bounce need to be fixed right away!



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